화장품 기초세미나 - 화장품 산업 기초와 밸류체인

Exploration of the cosmetics industry, its market growth, and its relation to GDP growth in countries like China and South Korea.

Analysis of the global cosmetic market size reaching $474 billion to $577 billion by 2022, with regions like China and Japan showing significant growth potential.

Overview of cosmetic product categories including skincare, makeup, and color cosmetics, with a focus on the increasing trend of color cosmetics in the Asian market.

Discussion on the growth of e-commerce in the cosmetic industry, with China leading in online sales penetration, followed by South Korea.

Evolution of digital commerce through platforms like live streaming commerce (e-commerce broadcasts), influencing consumer behavior and competition intensification.

Historical overview of the cosmetic industry structure from brand shops to the emergence of online platforms and the competitive landscape in the digital era.

The growth of Chinese representative brands in Korea and duty-free sectors has led to a survival structure favoring larger companies. The demand relative to LG Household and Health Care is discussed in comparison to brand pricing trends in 2020 and expectations for 2021.

The emerging interest in value chains focusing on brand manufacturing, distribution, and other aspects like ODM and raw materials is explained. The period of notable interest in value chains since 2015 is highlighted, pointing to a rise in performance-oriented companies.

An overview of companies like LG Household and Health Care, Innisfree, Etude, and others, emphasizing their lack of manufacturing facilities and revenue recognition dynamics based on product pricing and sales strategies.

Detailed insights into cosmetics companies' revenue structures with a focus on cost elements like common expenses, channel commissions, and promotional costs. The significance of channel types, costs, and margin structures is discussed.

Explanation of channel types like distributor entry, company-owned stores, and top channels, discussing fixed costs, channel commissions, and margin creation. The marketing cost dynamics and profitability considerations across various channels are examined.

Analysis of the prominence of individual brands in the online market and their efforts to excel, with a focus on Odiem company and its competitors like Kosmax and Korea Kolma.

Discussion on the factors influencing revenue, including cost structures, product profitability, and market trends such as price variations among different customer segments.

Exploration of cost structures and efficiency considerations in product manufacturing, highlighting the impact of production processes on profit margins.

Insight into the impact of increased demand on production costs and the challenges faced by companies in scaling production facilities and managing workforce fluctuations.

Overview of companies operating in multiple countries, including production facilities in South Korea, China, and the USA, and their revenue distribution across these regions.

Analysis of revenue growth strategies, market dependencies, and operational challenges faced by leading brands like Cash Cow and the significance of overseas subsidiaries in revenue generation.

Discussion on the financial performance of key subsidiaries in different regions, highlighting the potential for revenue growth based on product portfolios and market demand shifts.